M

Maker Market

The platform that pairs builders with growth partners
on a revenue-sharing basis.

The world is changing

AI makes building easy.
Distribution is the new bottleneck.

There are thousands of products already built that just need the right person to make them take off — and thousands of marketers grinding for pennies who don't realize they could be growth partners, not just promoters.

Two sides. Same problem.

Builders

  • Can build products but can't market them
  • Marketing feels draining and inauthentic
  • Hiring a marketer is transactional, not aligned
  • Co-founder commitment feels too heavy

Marketers

  • Great at growing audiences, monetizing via thin rev-share
  • Nobody frames them as potential growth partners
  • Treated as service providers, not collaborators
  • The value they create is massively undervalued

The concept

Not freelance hiring.
Not co-founder matching.
Revenue-sharing partnerships.

Builders list products. Growth partners choose the ones they believe in. Both sides earn when the product succeeds.

How it works

1

Builders list products

Share what you've built, your growth needs, and the rev-share you're offering.

2

Growth partners choose

Browse products, pick ones you believe in, and apply with your growth strategy.

3

Revenue is shared

Shared dashboard, milestone tracking, and automatic rev-share payments.

Why this is different

Upwork / Fiverr Co-founder matching Maker Market
Commitment Per-project Full-time equity Flexible rev-share
Alignment Hourly / fixed fee Equity split Revenue-aligned
Risk Builder pays upfront Both commit long-term Both earn on success
Marketer agency Hired to execute Equal partner Chooses products they believe in

The opportunity

Growth Partner

A new career category — somewhere between influencer, affiliate, and co-founder. Pick products you believe in. Grow them. Own a piece of the upside.

As AI democratizes building, the distribution skill becomes the scarce, valuable resource.

The opportunity in numbers

73%
of indie hackers say marketing is their biggest challenge
10-30%
typical rev-share range for growth partners
0
platforms connecting these two groups today

What we're building

For Builders

  • Product listings with growth needs
  • Growth partner applications & matching
  • Shared dashboard & revenue tracking
  • Automatic rev-share payments

For Growth Partners

  • Product browsing & filtering
  • Verified portfolio of results
  • Revenue attribution & analytics
  • Reputation & tier system

The best products are built
by partnerships.

We're validating this idea now. We'd love to hear what you think.

Join the Waitlist

makermarket-marketing.pages.dev